Alongside professional communicators and journalists, researchers play a central role in public communication about science. They write articles and op-eds for newspapers and magazines, give interviews, appear at public events, have a presence on social media, and more. If you want to reach the general public, you have to get to the heart of the matter in a targeted and generally understandable way.

The introductory seminar serves to raise awareness in science communication. The participants learn about the interplay between research and the media. Using basic concepts, you will learn the essential aspects of good communication and identify reasons why science communication is important.